EffaBrush (“we,” “us,” “our”) runs effabrush.com. We publish educational content and research-led guidance to help people in Canada evaluate online casino sites — with a focus on trust signals like licensing, game fairness, payment transparency, security, and responsible gambling.
This Privacy Policy explains what information we collect when you visit our website, how we use it, and the choices you have. This policy applies to effabrush.com and any pages that link to it.
What we collect
Information you provide to us
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Contact details and message content if you email us or use our contact form (for example: email address, name if provided, and your message).
Browsing and device data
When you visit the site, we (and our service providers) may automatically collect:
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IP address (often used for security and approximate location)
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Pages viewed, time on page, and link clicks
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Referrer information (the site or page that sent you to us)
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Device and browser details (device type, operating system, browser version)
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Cookie identifiers or similar online IDs
Cookies and tracking data
We use cookies and similar technologies (like pixels or local storage) that may collect:
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Analytics signals (how people use the site)
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Advertising signals (to measure and limit ads, if ads are shown)
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Affiliate attribution signals (to understand when a user clicks out to a partner site)
What we do not intentionally collect
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We do not require user accounts.
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We do not request government ID, payment details, or gambling account information.
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We do not intentionally collect “sensitive” personal information (such as health data).
How we use information
We use information to:
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Operate and maintain the website
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Respond to messages and provide support when you contact us
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Improve content quality (for example, understanding which guides help users most)
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Measure performance (traffic trends, page engagement, link-out activity)
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Protect the site (prevent spam, abuse, and fraud)
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Support advertising and affiliate measurement (e.g., understanding if a link-out led to a conversion)
Cookies & tracking
Cookies help websites function and help publishers understand what’s working. On EffaBrush, cookies and similar tools may be used for:
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Essential functions (security, basic site performance)
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Analytics (understanding visits and page usage)
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Advertising (if we run display ads, to measure frequency and performance)
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Affiliate tracking (to attribute commissions when a user clicks a partner link)
Your choices
You can control cookies through:
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Your browser settings (block or delete cookies, control third-party cookies)
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Private/Incognito browsing modes (limits some storage)
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Device-level advertising settings (where applicable)
If you prefer, you can also contact us to request help with privacy choices: [email protected].
Advertising, analytics & affiliates
EffaBrush may use standard website analytics and may display advertising. We also include outbound links to third-party iGaming brands and services, and some of those links are affiliate links. That means we may receive compensation if you click a link and take an action on a partner site.
Affiliate links may include tracking parameters (for example, click IDs or UTMs) to:
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Understand which content is helpful
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Attribute referrals properly
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Prevent fraud and duplicate attribution
Important: partner offers, bonuses, eligibility rules, and terms are set by the third party and can change at any time.
Sharing of information
We may share information in limited situations:
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Service providers that help run the site (hosting, analytics, security/anti-abuse tools)
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Advertising or affiliate partners for measurement and attribution
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Legal and compliance reasons if required by law, regulation, or valid legal process
We do not sell personal information in the traditional sense. We also do not share your contact messages publicly.
Your privacy rights in Canada
Privacy laws in Canada can vary by province, but in general (including under PIPEDA and certain provincial privacy laws), you may have the right to:
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Request access to personal information we hold about you
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Request corrections to inaccurate information
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Withdraw consent (where consent applies)
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Ask questions or make a complaint about how your information is handled
To make a request, email [email protected] with the subject line “Privacy Request” and include enough detail for us to understand what you’re asking.
To protect your privacy, we may need to verify your request (for example, by confirming you have access to the email address used to contact us).
Data retention & security
We keep personal information only as long as needed for the purposes described above:
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Contact messages: typically kept as long as needed to respond and maintain a record of support (then deleted or archived securely)
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Analytics data: typically retained for a limited period (often up to 24 months, depending on configuration)
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Server/security logs: typically retained up to 12 months for security and troubleshooting
We use reasonable security measures such as HTTPS, access controls, and routine software updates. No website can guarantee perfect security, but we work to keep data protected.
Children’s privacy
EffaBrush is intended for adults of legal gambling age in their province/territory. In Canada, this is usually 19+, but it is 18+ in some provinces.
We do not knowingly collect personal information from minors.
Third-party links & disclaimers
Our site links to third-party websites (including casino operators). We are not responsible for their privacy practices. Please review the privacy policies on any external sites you visit.
Changes to this policy
We may update this Privacy Policy from time to time. We will change the “Last updated” date at the top of this page when we do.
Contact
Questions about privacy? Contact us at: [email protected]
Not legal advice
This Privacy Policy is provided for general information and does not constitute legal advice.